Research & concept
Brief, references and the idea, settled before a single frame is generated.
AI advertising / Creative production
Workflow
Commercial films built with generative tools. My work is the visual side: concepts, generated imagery and the shot-to-shot consistency that turns separate outputs into one film.
The project
An AI-focused creative and education project working in AI-powered advertising and creative production, built around repeatable workflows rather than one-off image generation.
My part
Generative visual concepts, AI video workflows and commercial creative assets — the design decisions in front of the model, not the model itself.
Honest scope
Workflow is a team and a school. The films below are project output; the Levante spot is a student’s, credited where it sits. This case shows the production approach I work inside.
01 / Context
Generation is the easy part. Holding a film together is not.
Field
AI-powered advertising and commercial video production.
Problem
Isolated AI images look convincing. A whole spot of them rarely looks like one product.
Answer
Structured workflows: research, concept, generation, consistency, edit, sound, final output.
02 / My role
Design decisions in front of the model.
I work on the visual development: reference and concept work before anything is generated, the look and art direction a spot commits to, and the consistency pass that keeps a character, a product and a location recognisable from shot to shot. It is the same judgement I use in brand and campaign work, applied to a toolset that produces material faster than it produces coherence.
03 / Position
A designer who uses AI, not an AI operator.
Generative tools change how a frame gets made. They do not change what makes a frame worth making — composition, typography, rhythm, restraint. This work sits alongside the branding, editorial and interface projects on the rest of this site, and it draws on the same foundation.
Generation
Visual development and generated material built against an agreed direction.
Consistency
Style, character and location held steady across shots so the cut reads as one film.
Edit & sound
Rhythm, sound and the final pass that makes the material a finished spot.
The film
Porsche 911, made on AI.
A commercial-format spot published by Workflow, generated end to end and cut as one continuous piece. It is the clearest example of the production approach: a consistent car, a consistent world, a consistent grade across every shot. Concept spot, not a Porsche commission.
Selected work
Films and frames from the same system.
A second commercial format, and single frames that show what the consistency pass is protecting: light, material and grade holding still while the shot changes.
On the channel
Published work from the Workflow feed.
Further spots and studies published by Workflow on Instagram. They are linked rather than re-hosted, so this page stays fast and the posts stay with their author.
Making of a spot, from generated frames to the final edit rhythm.
View on Instagram 18 May 2026Ethno-art piece on memory and ancestral land.
View on Instagram 20 June 2026Historical scene study set in the year 740, generated with AI.
View on Instagram 6 July 2026Spot produced for the outdoor brand Tectop during the AI direction course.
View on Instagram 2 August 2026A commercial-format film made by one person on a laptop.
View on InstagramCredits and scope
Project work, credited where it belongs.
Workflow is a collective project. The films on this page were published by Workflow: the Porsche 911 spot as project output, the Levante spot by the student credited above. My contribution is the AI design and creative production work described in this case, not sole authorship of every film shown. Brand names appear as they do in the source material; the spots are independent concept work and are not affiliated with the brands. Workflow Education Instagram
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