Teri.kg

For Teri.kg, I designed advertising assets, photographed and retouched products, adapted promotions across formats and contributed to packaging production.

Context: Professional experience, Bishkek and Osh
Period: 2018-2020
Role: SMM & Advertising Designer
Work: Ad creatives, offers, product photography, retouched e-commerce images and campaign assets

Context

Two years as the in-house visual designer for a women's footwear retailer across Bishkek and Osh.

My contribution

Ad creatives, seasonal offers, product photography and retouching, plus packaging and print adaptations developed with the SMM and marketing team.

Range

From a same-day promo post to a print-ready shoe box: digital, photography and physical production.

01 / The role

Designing across a fast retail cycle.

Role
SMM & Advertising Designer, 2018–2020.

Collaboration
SMM and marketing colleagues working across retail and social channels.

Real constraint
Not one hero campaign — consistency at speed, post after post, in the brand's voice.

Teri needed a steady flow of communication for new arrivals, discounts and seasonal campaigns. I translated those briefs into social and in-store assets while keeping the product, offer and brand hierarchy consistent.

02 / Photography + design

I shot it, then I designed it.

Most posts started at my own light-tent setup: I photographed and retouched the footwear, then built the offer-led layout around it. Owning both steps meant the product always sat right in the frame, and price and benefit could lead without fighting the image. The same visual logic scaled from a square social post to an outdoor street display.

03 / Packaging

Taking the brand off the screen and into a box.

I contributed to packaging development by testing logo lockups, preparing stickers and helping resolve the dieline, size chart and care information for print. The selected material shows the production work itself; no reach or sales figures are claimed.

01 / Photography and advertising

Turn product material into clear retail communication.

Selected product imagery, social campaigns and an outdoor application show how the communication adapted across formats.

Brand banner: identity and store information arranged as a wide communication format.

Styled product photograph showing white and brown women's sandals — Product photography: multiple footwear variants composed into one editorial image.

Teri promotional sneaker graphic with product benefit and price hierarchy — Social advertising: product, benefit-led copy and price information organised for quick reading.

Teri green campaign poster with illustrated figures and a five percent discount message — Promotional concept: a movement-led visual used to communicate a retail offer.

Teri outdoor advertising display photographed beside a city street — Outdoor application: a retail message adapted to a street display.

02 / Identity and packaging

Carry the brand into a physical box.

Sticker production, the print dieline and the finished box visualisation show the packaging system at useful scales.

Printed Teri and The Forever Choice sticker sheet — Packaging detail: branded stickers prepared for product and packaging applications.

Packaging system: a flat dieline combining the box structure, brand, size chart and care information.

Packaging outcome: a finished box mockup with branded sides, QR code and information panel.

Source archive

Selected from the Teri.kg work archive.

These are selected pieces from my Teri.kg work. The public Instagram profile remains available as a reference for the wider brand communication system.

Open Teri.kg on Instagram

Interested in this kind of campaign and visual design work?

Contact Yrysbek